Estonian Fashion Festival – Eff – combines three well-known fashion shows: Mood-Performance-Tants, OmaMood and Antonius fashion show. The main objective of the festival is to introduce and support young designers and their high-quality creations: clothing, footwear and accessories.
Designers are selected through a contest for each of the three unique fashion shows. The collections are then presented 10–12 June 2020 at Eff fashion shows at the Estonian National Museum. The shows are professionally directed and supported by music, choreography, makeup and hair especially catered for each show.
The designers will receive an added value in the form of workshops for creating a brand, marketing the products, product photography and compiling a portfolio, as well as presenting the collections. Additionally the designers will get professional feedback, an experience in participating in a fashion show and an opportunity to attend an international fashion fair. There are also different awards for designers. The main prize of the festival is participation in International Young Designers Contest in Kiev, which was won by designer Cärol Ott, who participated in Eff in 2018. In 2019 the participant from Estonian Fashion Festival was Karl-Christoph Rebane who won the second prize in Kiev.
The public can enjoy three striking fashion shows, visit the fashion seminar and fashion design cinema. They will have a good overview of fresh Estonian fashion and developments in the contemporary design. The festival is aiming to guide the public towards a more conscientious consumerism – to prefer a more curated wardrobe of high-quality and environmentally sustainable items and to be more cognizant of the origin of their clothes.
Fashion professionals will get a thorough look at the new talents and directions that interest young designers. The festival provides a great opportunity for networking and establishing direct contacts with future design market influencers.
Estonian Fashion Festival takes place in South-Estonia in a city called Tartu. It is a leafy town of students, intellectuals, and creatives, bringing back sweet, youthful memories to many who have once toured the city on a bicycle during their student days.
A home to one of Northern Europe’s oldest universities, Tartu has a wealth of museums and an upbeat nightlife. Upon your arrival in Tartu, you are soon welcomed by a statue of kissing students standing in a large Classicist town square nearby museums, cafes and a large park formed around a hill.
Tartu is compact, with most sights, restaurants, and nightlife nestled across a couple of parallel streets. Being the second largest town in Estonia and a cultural center, there is always something on from theatre performances to concerts and festivals.