9 and 10 June 2018
from 13:00
Jakob Hurt Hall of the
Estonian National Museum


The fashion documentary festival MoeKunstiKino will digress again to Tartu, just before it will take place for already the third time this October in Tallinn! As part of the Estonian Fashion Festival, special screenings of fashion documentaries will take place in the Estonian National Museum in June — the programme will feature the glamorously spectacular “First Monday in May”, slightly tragic and thought-provoking “RiverBlue” and “Trend Beacons”, which is about the birth and creation of trends. All are excellent movies with powerful messages!

It is important to understand that fashion is not limited to seasonal trends and dazzling fashion shows. Instead, it is a collection of signs that communicate different messages both on personal and public levels. It reflects everything that is topical in the society. Fashion documentaries allow us to get a behind-the-scenes look at this field that concerns everyone and help us to get a better understanding of the workings and objectives of the world of fashion.

All films are in english.

Join us at the cinema as we kick off our special programme in style!

Time and place

9 and 10 June 2018
from 13:00
Jakob Hurt Hall of the Estonian National Museum (view showing times)


Trend Beacons

Director: Örn Marino Arnarson, Thorkell S. Hardarson
Length: 74 minutes
Country: Iceland, Netherlands, France, South Africa, USA
Year: 2014

Trend Beacons is a tour de force into a hidden world that affects everybody on a daily basis, but almost no one knows about. Enter the rabbit hole of fashion and design, look at the smoke and mirrors and exit on the other side. A visually stunning, in-depth documentary that entertains and educates at the same time. You will never look at the fashion and design industry in the same way, after seeing this documentary. Fashion and design affect everybody, every day of their life. Most people are clueless about how these things work – how trends emerge to make their creators a lot of money.

River Blue

Director:  David McIlvride, Roger Williams
Length: 95 minutes
Country: Canada
Year: 2017

Following international river conservationist, Mark Angelo, Riverblue spans the globe to infiltrate one of the world’s most pollutive industries, fashion. Narrated by clean water supporter Jason Priestley, this groundbreaking documentary examines the destruction of our rivers, its effect on humanity, and the solutions that inspire hope for a sustainable future.

Through harsh chemical manufacturing processes and the irresponsible disposal of toxic chemical waste, one of our favorite iconic products has destroyed rivers and impacted the lives of people who count on these waterways for their survival. Riverblue brings awareness to the destruction of a some of the world’s most vital rivers through the manufacturing of our clothing, but will also act as a demand for significant change in the textile industry from the top fashion brands that can make a difference.

First Monday in May

Director Andrew Rossi
Runtime: 91 min
Country: USA
Year: 2016

An unprecedented look behind the scenes of two of New York’s premier cultural events, The First Monday in May follows the creation of “China: Through The Looking Glass,” the most attended fashion exhibition in the history of The Costume Institute at The Metropolitan Museum of Art, and the 2015 Met Gala, the star-studded fundraiser that celebrates the opening of the exhibition.

Acclaimed filmmaker Andrew Rossi (Page One: Inside the New York Times) follows Anna Wintour, Artistic Director of Condé Nast and editor-in-chief of Vogue magazine and longtime chair of the Met Gala, and Andrew Bolton, the iconoclastic curator who conceived the groundbreaking show, for eight months as they prepare for an evening they hope will take the worlds of art and fashion by storm.

9 June

13.00 Trend Beacons  
15.00 River Blue  
17.00 First Monday in May  

10 June

13.00 First Monday in May  
15.00 River Blue  
17.00 Trend Beacons  


Helen Saluveer