Estonian Fashion Festival welcomes guest designers who wish to showcase their collections as part of the festival's official fashion programme.
We invite applications from designers with at least five years of professional experience whose creative work embraces sustainable fashion practices, including ethical production, upcycling and innovative solutions.
In 2025, the festival received the A Greener Future certification for its sustainable event management practices. The year before, it was part of the official programme of Tartu 2024 – European Capital of Culture.
The 2027 application period, participation terms and application form will be announced soon.
The guest designer application is intended for experienced fashion designers and brands whose work aligns with the festival's sustainable fashion principles and the concepts of its fashion shows.
Experience
The designer must have at least five years of professional experience in the fashion industry.
Sustainability
The designer's work incorporates sustainable fashion practices, ethical production methods, upcycling or innovative solutions.
Creative Coherence
The collection demonstrates a coherent artistic vision and complements the concept of the selected fashion show and the work of other designers.
Participating as a guest designer offers the opportunity to showcase your work at a professionally produced fashion show, increase your visibility and establish valuable industry connections.
Professional Fashion Show Production
- Venue, equipment and stage decorations
- Sound, lighting and video equipment
Professional Production Team
- Show director, choreographer and backstage manager
- Photography and video team
- Sound and lighting team
- Makeup and hairstyling team
- Up to 5 models
- Assistants and stylists
Participation in Festival Events
- Post-show pop-up area
Photography and Video Content
- Photography from the fashion show day
- Photos and video of every look in the collection
Promotion and Marketing
- Festival social media channels
- Festival website, including a one-year promotional listing in the designer database
- Flickr photo gallery
- YouTube highlight videos
- Local and international media
- Festival partners' communication channels
- Fashion professionals' and influencers' channels
Networking and Collaboration Opportunities
- Fashion industry professionals
- Influencers, experts and press
- Fellow designers
- Festival organising team
* Opportunities may vary depending on the fashion show and venue. The participation terms for 2027 are yet to be confirmed.
Submitting Your Application
To apply, you must submit an application together with the required supporting materials.
Required documents:
- Application form with accompanying photographs
- Sustainability questionnaire
Applicants must also acknowledge:
- Competition terms and conditions
- Cooperation agreement
- Festival guidelines for environmentally responsible event management
The 2027 application period is yet to be confirmed.
Selection
Applications are reviewed by a jury of fashion industry professionals appointed by Estonian Fashion Festival.
Under the previous competition rules, the jury consists of eight members.
The jury determines which designers and brands will be selected to present their collections at fashion shows included in the festival's official programme.
Under the previous selection procedure, 2–3 guest designers are selected for each fashion show.
Notification
All applicants will be notified of the selection results by email.
The announcement date for the 2027 selection results is 15 February 2027.
The jury evaluates applicants based on the following criteria:
- Overall artistic coherence
- Level of sustainability
- Compatibility with the fashion show's concept and other participating designers
The evaluation criteria for 2027 are yet to be confirmed.
- Application form with accompanying photographs
- Sustainability questionnaire
Applicants must acknowledge the competition terms and conditions, cooperation agreement and festival guidelines for environmentally responsible event management.
The previous application form required applicants to have a Google account. The technical requirements for the 2027 application form are yet to be confirmed.
Under the previous competition rules, 2–3 guest designers are selected for each fashion show. The exact number depends on the show.
The selection procedure for 2027 is yet to be confirmed.
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