Estonian Fashion Festival is a development platform that supports designers' creative growth and helps them make their practices more sustainable.
In 2025, the festival received the A Greener Future certification for its sustainable event management practices. The year before, it was part of the official programme of Tartu 2024 – European Capital of Culture.
We welcome applications from designers who incorporate sustainable fashion practices into their work, including ethical production, upcycling and innovative solutions, and who are committed to growth and development.
Designers can apply to participate in one of three Estonian Fashion Festival fashion shows, each with its own distinctive creative focus.
Mood-Performance-Tants
Offers fashion designers the opportunity to present their creations in a playful performance that brings together fashion, dance and performance art.
2026 participation fee: €50 · 2027 fee to be confirmed
OmaMood
Celebrates sustainable design and the value of traditional craftsmanship through a contemporary perspective.
2026 participation fee: €50 · 2027 fee to be confirmed
Antonius Fashion Show
Focuses on wearable, environmentally conscious collections designed for everyday life.
2026 participation fee: €200 · 2027 fee to be confirmed
Selected guest designers are also welcome to showcase their collections at Estonian Fashion Festival. Explore guest designer opportunities.
Participating in the festival offers designers the opportunity to develop their creative work, increase their visibility and establish valuable professional connections.
Professional Production Team
- Show director, choreographer and backstage manager
- Photography and video team
- Sound and lighting team
- Makeup and hairstyling team
- Up to 5 models
- Assistants and stylists
Designer Development Programme
- Designer training sessions
- Self-assessment tool
- Mentoring
- Personalised feedback from experts
Participation in Festival Events
- Exhibition showcasing festival designers
- Post-show pop-up area
Photography and Video Content
- Editorial campaign photography before the festival
- Photography from the fashion show day
- Photos and video of every look in the collection
Promotion and Marketing
- Festival social media channels
- Festival website, including a one-year promotional listing in the designer database
- Flickr photo gallery
- YouTube highlight videos
- Local and international media
- Festival partners' communication channels
- Fashion professionals' and influencers' channels
Networking and Collaboration
- Fashion industry professionals
- Influencers, experts and press
- Fellow designers
- Festival organising team
Awards Supporting Professional Growth
- Visit to a European fashion week
- Design and production of team apparel
- Retail space at Kaubamaja and design stores
- Exhibition space at a trade fair
- Opportunity to present at a fashion show
- Professional development courses
- Editorial features in publications
* Opportunities may vary depending on the fashion show and venue. Details of the 2027 programme are yet to be confirmed.
Application
Choose the fashion show that best suits your collection and submit your application with all required materials.
- Application form with photographs and supporting materials
- Sustainability questionnaire
Applicants must also acknowledge:
- Competition terms and conditions
- Cooperation agreement
- Festival guidelines for environmentally responsible event management
Selection
Applications are reviewed by a jury of fashion industry professionals.
Under the previous selection procedure, the jury consists of eight members and up to 10 designers are selected for each fashion show.
The exact number depends on the show. The selection procedure for 2027 is yet to be confirmed.
Notification
All applicants will be notified of the selection results by email.
Selected designers will also be announced on the festival website and social media channels.
The announcement date for the 2027 selection results is yet to be confirmed.
Under the previous competition rules, the jury evaluates the overall artistic coherence and level of sustainability.
- OmaMood: connection to cultural heritage
- Mood-Performance-Tants: originality and technical execution
- Antonius Fashion Show: wearability and suitability for different body types
The evaluation criteria for 2027 are yet to be confirmed.
- Application form with photographs and supporting materials
- Sustainability questionnaire
Applicants must acknowledge the competition terms and conditions, cooperation agreement and festival guidelines for environmentally responsible event management.
Ahead of a previous application round, an information session was held to share practical advice and insights from a designer who had participated in the festival.
Selected guest designers are also welcome to showcase their collections at Estonian Fashion Festival.
Mis on uut?
Värsked uudised, põnevad koostööd ja tegemised Estonian Fashion Festivali maailmast.