The brand was created with the aim of bringing traditional outer garments back into use—such as large shawls, wraps, ponchos, robes, coats, long overcoats, and blanket garments—reinterpreted in a contemporary way. The designer combines traditional craftsmanship techniques with modern garment forms. The main tools are a loom, scissors, thread, and needle, while the materials include partially recycled wool carpet yarn, which creates a strong and durable woven fabric, leather remnants and reclaimed leather from outerwear, as well as metal fastenings. All garment pieces are woven to precise measurements, and the warp threads left over from weaving are reused in rya techniques to create additional products. In the future, the designer plans to create more exclusive collections using yarn in the natural tones of Estonian sheep, as well as collections made from other recycled materials.