HERTTA is a slow fashion brand focused on wool outerwear and accessories, founded by textile artist Hertta Võido. HERTTA’s product range consists of modern design classics made from archaic wool yarn. The collection includes both series-produced items and bespoke tailoring. The garments feature a clearly recognizable design language, characterized by two-tone cross-sections and coordinated product sets. When creating new designs, attention is paid to enhancing the functionality of previous pieces and ensuring that all items are aesthetically compatible with one another. The designer uses biodegradable and recyclable materials in the production of garments. The products are designed to last for years, and the brand offers maintenance and repair services, as well as custom-made garments tailored to individual measurements and preferences. All garments are produced locally by seamstresses on Saaremaa.