Irja Lembra, the knitwear designer behind the ME knit brand, is passionate about creating comfortable and timeless knitwear from natural yarns. Her aim is to offer customers garments that are both comfortable and visually distinctive. She strives to minimize waste in production, ordering only the necessary amount of materials and avoiding overproduction. All knitwear is produced on hand-operated knitting machines with minimal waste, supporting an environmentally friendly lifestyle. Irja Lembra has participated in the Estonian Fashion Festival at the Antonius fashion show in 2020, 2021, 2024 and 2025.