GREENERY DISCUSSIONS PROGRAMME
June of 10.–12 2026
Park Hotell Viljandi & Apollo Book Store (Tartu Kaubamaja) 



Estonian Fashion Festival seminar Greenery focuses on sustainable and environmentally friendly fashion and design in order to promote sustainability among consumers, designers and the general public.

The seminar will feature talks by circular economy and design experts, sustainable designers and organizations dedicated to sustainability. In addition to informative presentations, the audience is invited to join in the discussion about making more sustainable choices. Inspirational stories are shared by circular entrepreneurs.


10 June 2026, 12:00 Greenery Discussion Programme
Fashion Revolution Estonia: Katriin Tammoja, Tanel Veenre, Kadi Haljand, Mari-Riin Paavo
Moderator: Anet Adamson
“The Best Fuel for the Fashion Industry – Money or Passion?” 		Park Hotell Viljandi FREE
10 June 2026, 13:00 Greenery Discussion Programme
Kristi Jõeste – Lecturer of National Textile Studies at the University of Tartu Viljandi Culture Academy
"Heritage-Based Fashion Design as a Carrier of Slow Fashion Values: The Case of OmaMood"
 Park Hotell Viljandi FREE
11 June 2026, 12:00 Greenery Discussion Programme
Pille Riin Palu (Teine Tiir)
Moderator: Liisa Lätte (Samm Korraga)
"Is There Room for Curated Second-Hand Retail in Estonia? The Story of the Closure of Teine Tiir and What We Can Learn from Finland and Sweden" 		Apollo Bookstore, Tartu Kaubamaja FREE
11 June 2026, 13:00 Greenery Discussion Programme
Piret Ilves
Moderaator: Key Külaots
"Clothing as an Everyday Companion: Close to the Body, Yet Often Beyond Our Awareness"
 Apollo Bookstore, Tartu Kaubamaja FREE
12 June 2026, 12:00 Greenery Discussion Programme
KIU Panel Discussion
Anne Jaanus
Moderator: Piret Puppart
“On the Opportunities and Possibilities of Sustainability in the Fashion Industry” 		Apollo Bookstore, Tartu Kaubamaja FREE
12 June 2026, 13:00 Greenery Discussion Programme
Susanna Björklund, Key Külaots, Reet Aus
“Can fashion events really drive sustainability — or just talk about it?” 		Apollo Bookstore, Tartu Kaubamaja FREE

Greenery Programme 2024:

  • "The world is on fire but we´re still buying shoes" – Alec Leach // Look!
  • "Miks on saanud moest ja rõivastest prügi probleem?" – Kerli Kant Hvass // Look!
  • Impact Day paneelvestlus "Tuleviku mood = kas domineerib 6 kasutuskorra rõivas või pikaajalised lahendused?" – Kaie Kaas-Ojavere, Anet Adamson, Erkki Kubber // Look!
  • "A Tool for Change - a documentary about Sustainable Fashion" with Nanette Hogevorst introduction
  • "Moefestival, jätkusuutliku moekultuuri edendaja" – Key Külaots // Look!
  • "Teadlik tarbimine algab minu kodusest riidekapist" – Maire Milder // Look!
  • "Why Repair is the Next 'Right Thing' in Fashion" – Monika Hauck // Look!
  • "Sustainable fashion practices in Norway" – Hanne Eliassen & Helene Johansen // Look!
  • "Baasgarderoob – kas igav moesuund või jätkusuutlik viis, kuidas vähemaga saavutada rohkem?" – Aljona Eesmaa // Look!

GALLERY OF GREENERY 2024

Greenery Programme 2023:

  • Kui lihtsalt disainist enam ei piisa – Mariliis Alev, Eesti Disainikeskus
  • Fashion Revolution Estonia esitleb: Millal on disaineril õigus öelda, et on eetiline ja jätkusuutlik? – Panelistid: Esme Kassak, Uuskasutuskeskuse turundusjuht; Hanah Lahe, esimene kliimanoor; Aldo Järvsoo, moedisainer; Moderaator: Anet Adamson, Fashion Revolution Estonia koordinaator
  • Vähem on uus must – Piret Mägi
  • KIU Kangatrüki Stuudio: Kangatrükk jätkusuutlikult – Age Luiga
  • Eesti Kunstiakadeemia esitleb: Disaineri roll ringmajandusele üleminekul – Panelistid: Veiko Liis, Maria Kristiin Peterson, Anna Lohmatova; Moderaator: Krislyn Valtson
  • Kira Shoes edulugu – Birgit Anette Bibikov
  • Jätkusuutlik ja digitaalne mood – Tartu Loomemajanduskeskuse kogemused rahvusvahelistest projektidest – Külli Hansen

GALLERY OF GREENERY 2023

FESTIVALI UUDISED

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Värsked uudised, põnevad koostööd ja tegemised Estonian Fashion Festivali maailmast.

17.09.2025

Estonian Fashion Festival Earns Prestigious Sustainability Recognition

The flagship of sustainable fashion, the Estonian Fashion Festival (EFF), has been awarded the international Greener Event Commended Certifica...

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