Alice Pärtelpoeg combines Ready-to-Wear and Haute Couture principles in her creations, focusing on detail-sensitive design, where cuts and textures are consciously chosen. She uses leftover materials, experiments with natural textile dyeing and manipulation, and draws inspiration from the resource-wise lifestyle of Estonian rural life. Her goal is to extend the lifespan of textiles and to promote the circulation of design, developing her brand towards sustainable and conscious consumption.